GUMPTION

MEANING shrewd, spirited—grit.

MOST OFTEN USED TO reference UNRULY, RAUCOUS, ambitious women.

At Gumption, we work with brands that have a purpose + a passion to do more. We proudly work with clients improving the creative ecosystem and brands who are elevating the conversation around self-care. Brands who aren’t afraid of being “too much.” I founded Gumption for brands and folks like us.

No more diluted info, no more compromising voice. Real deal design, brand positioning, and advice that’s too damn good to deny.

CJ Kelly

lead creative strategist

My approach to developing your business comes directly from my work + lived experience. We are humans first, business owners second.

I started in the entertainment industry, managing + selling post production services to major film studios such as Sony, Lions Gate, and Millennium.

Here’s the thing about saying “Yes and”—you get to make cool products and meet even more amazing people.

A decade later I landed in the start up world of San Francisco launching on-demand service based apps. I even co-founded a VC backed company.

Now I help others find their brand voice and market their products successfully.

do the damn thing

If you have gumption, you have guts. We don’t “empower” because you already have it. No one else has authority over your vision but you.

take charge

You’re determined and full of courage — and common sense, too. Stay agile, anticipate needs, and always keep learning.

BE REBELLIOUS

Move outside the mold and listen to your intuition. You see being “the only” in the room as an advantage because your perspective is unique.

the really important stuff